• Setting the

    STANDARD

    At Gold Creek we breed cattle that will enhance your bottom-line

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  • Enhancing your

    BOTTOM-LINE

    Each year we offer a catalogue of Simmental bulls for sale that don’t disappoint

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  • Driven by

    PASSION

    We are a proud family-owned and operated bull-breeding business

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  • Backed by

    GENETICS

    As breeding perfectionists, we use only performance-driven genetics

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FUTURE-FOCUSED

SIMMENTAL BULLS

At Gold Creek we never rest on our laurels – we are always striving to improve, to grow and to be innovative in how we do things. We are not conservative in our approach here, and our investment in the right genetics, regardless of cost, is testament to this.

We look ahead towards an ambitious vision that aspires to help our clients take their farming operations to a new level.

Annual Bull Sale 2026

Monday 18 May 2026 at 2pm

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OUR

STORY

The Sanson family has been proudly running the Gold Creek farm for three generations. Armed with a bold vision for our Simmental stud breeding operation, we never rest on our laurels – and we are always striving to improve, to grow and to be innovative in how we do things.

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OUR

PHILOSOPY

When it comes to breeding, we are perfectionists. Using performance driven genetics (EBVs), we breed for economically viable and productive cattle, with an emphasis on reproduction, structural soundness and easy finishing – all without compromising the growth rates the Simmental breed is known and valued for.

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OUR

SIMMENTAL HERD

We stand behind the performance of our pure Simmental herd, with a strong emphasis on culling and employing high selection. Everything we do is underpinned by our commitment to you – our clients. Ultimately, we breed cattle to help enhance your bottom line.

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I probably bought one of Tom’s first bulls and have been buying them ever since. He produces everything I like in a Simmental, impeccable nature and great length. They have produced great progeny for us which sees us top weaner sales in Hawke’s Bay.

I have been buying bulls from Tom for about five years and I really like the consistency in temperament and growth rates that he delivers. You can see how passionate he is about helping you select a bull that’ll best meet your individual needs.

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